The objective of a firm using open innovation is to:
A. completely outsource its R&D.
B. to reach out beyond its familiar research partners and to access R&D carried out globally.
C. allow for inputs purely from external sources by keeping the internal sources on hold for a later point in time.
D. get tolerant to some aberrations and thereby allow innovation at the cost of rule violations.

The correct answer is letter "B": to reach out beyond its familiar research partners and to access R&D carried out globally.

Explanation:

Open innovation is an approach most companies are taking nowadays because of the need for adapting the goods or services they offer to the rapidly changing world we live in where product life cycles are every time shorter. Open innovation allows firms to obtain help from other domestic or international entities contributing to the development of new items or the modification of existing ones to meet consumers' needs.

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