The best segmentation approach is the one that:
A. maximizes the opportunity for future profit and ROI
B. recognizes different needs of buyers among different segments.
C. recognizes similarities of needs of potential buyers within a segment.
D. makes it easiest to reach the segment.

The correct answer is letter "A": maximizes the opportunity for future profit and ROI.

Explanation:

A segmentation approach is adopted by a company when it analyzed the market and classifies consumers by gender, age, and income so they have a better idea of what type of customers matches the product the firm wants to offer. Segmentation allows a company to specialize and give consumers a tailored good which could increase commitment among clients.

Then, after the segmentation, a company must place attention in dedicating their production efforts to cover the needs of that part of the market where the firm can find more opportunities and when the Return on Investment (ROI) is higher.

answer target market;