If the paper from every morning edition of the nation's largest newspaper were collected and rendered into paper pulp that the newspaper could reuse, about 5 million trees would be saved each year. This kind of recycling is un-necessary, however, since the newspaper maintains its own forests to ensure an un-interrupted supply of paper.
1. Firstly, what evidence is there that if the company were to put a plan in place to recycle existing newspapers that it would be un-necessary?
2. Would it not contribute to an increase in the bottom line if the company doesn't have to spend time and money on cutting down new tress to produce the newspapers, in addition to being environmentally friendly?
3. Thirdly, what if newspapers become more popular and the company must print more and produce a greater volume?
4. Would the existing forest be able to maintain the volume without any disruption or would the company need to look at buying more land to ensure a continuous supply?
5. What costs would be associated with that possibility, and can the company realistically invest capital if they do not have it?

Read the overview below and complete the activities that follow.apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps.concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them.match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap