Ghose and Han (2014) found that the elasticity of demand for Google Play apps is negative 3.7. This elasticity applies to a small college town where approximately 1,000 apps per month are sold. If price rises by 1%, what would be the effect on quantity demanded? The quantity demanded will decrease increase decrease by 3.7 percent. (Enter your response rounded to one decimal place.) Would revenue rise or fall? Revenue would fall fall remain unchanged rise . What is the percentage change in revenue? The change in revenue is negative 3.7 percent. (Enter your response rounded to two decimal places.)