David Court and others writing for the McKinsey Quarterly in 2009 coined what term to describe the conversion of the marketing "funnel" into a series of recurrent orbits that a customer enters when considering, evaluating, advocating for, or purchasing a specific product?

A. Health literacy
B. Customer journey
C. Hierarchy of effects
D. Customer competency

Two products, qi and vh, emerge from a joint process. product qi has been allocated $34,300 of the total joint costs of $55,000. a total of 2,900 units of product qi are produced from the joint process. product qi can be sold at the split-off point for $11 per unit, or it can be processed further for an additional total cost of $10,900 and then sold for $13 per unit. if product qi is processed further and sold, what would be the financial advantage (disadvantage) for the company compared with sale in its unprocessed form directly after the split-off point?