The evaluation of a firm's strengths, weaknesses, opportunities, and threats is called a SWOT analysis. A SWOT analysis can be a valuable tool in the development of a marketing plan, but too often the SWOT analysis is not well thought out and proves to be an ineffective waste of time. Perhaps the most common mistake when conducting a SWOT analysis is the failure to separate internal issues from external issues. The strengths and weaknesses aspects of the SWOT analysis focus on internal capabilities. The opportunities and threats aspects focus on the external environment. Select the most appropriate category for the descriptors below.
1. Post office closings
2. JPM has the superior information technology infrastructure
3. Increasing demand for international packages
4. JPM has an excellent workforce and human resource department
5. Potential global economic recession
6. JPM has increasing labor costs
7. JPM has less fuel-efficient planes
8. Increasing fuel costs due to turmoil in the Middle East

1. Post office closings -Opportunity

2. JPM has the superior information technology infrastructure -Strength

3. Increasing demand for international packages -Opportunity

4. JPM has an excellent workforce and human resource department -Strength

5. Potential global economic recession -Threat

6. JPM has increasing labor costs -Weakness

7. JPM has less fuel-efficient planes -Weakness

8. Increasing fuel costs due to turmoil in the Middle East -Threat

Explanation:

Strength is about the internal capability of JPM while weakness is a challenge face by JPM internally.

Opportunity is an event that can be leveraged upon to grow the business but threat is challenge emanating from outer world.

The fact that post office is closing means more business for JPM .hence it is an opportunity.The same applies for increasing demand for international packages.

Superiority of JPM information technology coupled with excellent workforce and human resource point to strength.

External positive factors are opportunities but the negative ones are threats

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