Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their requirements in terms of amenities and cuisines. By implementing the suggestions she receives from guests, Carol would be following the concept.

Marketing

Explanation:

Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their requirements in terms of amenities and cuisines. By implementing the suggestions she receives from guests  Carol would be following the marketing concept.

Marketing concept has 4 elements they are :

Product Mix : Decisions regarding the product.

Price Mix : Decisions regarding the price of the product.

Promotion Mix : Decisions regarding the advertisement and selling of the product .

Place Mix : Decisions regarding the distribution of the product .

The main purpose of Marketing concept is to achieve customer satisfaction by satisfying there demand by taking care of there need.

Marketing Concept begins when the idea of producing the goods come in the mind of the businessman and ends with the satisfaction of the customers . The satisfaction of customer is placed at the top because in today's world customer is consider as the king of the market .

Marketing concept helps the company in framing the good public image by satisfying the need of the customer and producing the goods according their demand.

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