What is a great example of using cluster analysis in business to create target-marketing strategies?

The correct answer is letter "C": zip code segmentation.

Explanation:

Target-marketing strategies are achieved by segmenting the company's overall market. Segmentation allows firms to classify their clients typically by age, gender, and income but some other features such as location can be also implemented. Once the target population is spotted, organizations can choose a plan prompt advertising most likely to impact their behavior.

Thus, entities can use zip segmentation to identify customers in a specific region and study their consumption patterns to try to identify profitable opportunities.

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