1. Identify at least two different possible target markets for the Gizmo. How would the marketing strategy differ for each target market? How would the pricing strategy and the 92 MARKETING volume sold change? Identify the supply chain implications for each target market. 2. If Orange decided to go after multiple market segments, identify the supply chain requirements. Should they have multiple supply chains? 3. Discuss the advantages and disadvantages to going with one exclusive distributor. How would this decision be affected by the selection of target market? What would be the implications on the supply chain? What would you do if you were Orange?