What is unique about the copy and images used in developing a social media campaign relative to other forms of IMC?

In social media campaigns, attention is everything. And the initial copy and the images have to be unique, catchy and short to grab the attention of the users.

Moreover, short videos or animations are also useful in this regard. Pictures and copies that have the ability to go Viral are the most effective. This can be achieved by aligning the marketing campaign with a currently popular trend in the social media.

Explanation:

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