9.
Typically, ancillary products make up a small percentage of the revenue earned by sports and entertainment professionals.

True

False

10.
A commodity’s demand causes its price to go up.

True

False

11.
Entertainment has been an important part of society throughout history.

True

False

12.
The marketing of a sports or entertainment commodity is pretty much the same as marketing any other commodity.

True

False

13.
The core of marketing is

Real value

Perceived value

Utility

Social media

14.
A consumer who is willing to pay more for a pre-assembled piece of furniture as opposed to a cheaper piece of furniture that has to be put together after purchase recognizes the item’s

Real value

Perceived value

Form utility

Possession utility

15.
An item’s real value is

Equal to its price

Always greater than its perceived value

Equal to the cost of its production

An average of the price of competitor items

16.
A consumer’s family size is part of his or her

Behaviors

Demographics

Psychographics

Market segmentation

17.
What is the primary reason that companies give away content for free?

Because it doesn’t cost them much to hire writers

Because customers are likely to share a company’s content on social media

Because it helps them build a good reputation

Because customers who value their content are more likely to buy products from them

18.
When a fan has a negative experience at an event, they are more likely to share that experience with others.

True

False

19.
When an event marketer attempts to make an event appear as appealing as possible, they are using

Push marketing

Pull marketing

Personalized marketing

Mass marketing

20.
Low-budget sports and entertainment marketers who want to use 21st-century advertising wisely can benefit from

An accountant

A media strategy

Product enhancements

A credit card loan