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Business, 18.02.2020 18:33 Tthhdd5790

Scott, a manager at the Rome, Italy, store of an American-owned clothing company, understands the differences and similarities between American and Italian customers, customs, culture, and practices. As a result, Scott uses his understanding of Italian culture, tastes, and business practices to help him market his products to Italian customers in Rome—and he uses his understanding of American culture to sell his products to American tourists who are visiting Rome. Scott is an example of a geocentric manager. True or false?

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