Donna wants to buy a new coat. During the stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

During the information search stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winter wear clothing.

Explanation:

As a buyer, we always look into lot of recommendations and options to buy a product.

Information search is the major phenomena while buying a product. Information search helps in making decision for a consumer or purchaser.

Information search can be classified into two types:

i)Internal research

ii)External research

Newspapers, magazines and even word of mouth help in providing information during decision making process. This information search before buying a product helps the consumer to make good decision and gain profit over their purchase.

answer; intellectual property protection;