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Celebrated Products is introducing a new line of celebrity signature sunglasses. The sales manager wants a media blitz to make customers aware of the line and create early sales typical of a "pull" pattern. Which will be a likely result of the marketing manager's plan?
a. a stable demand pattern
b. emergency shipments
c. an erratic demand pattern
d. strain on the logistics system
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Answers: 3
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Celebrated Products is introducing a new line of celebrity signature sunglasses. The sales manager w...
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