A boat-cleaning company needs to increase its number of clients. It walks through segmentation and targeting exercises and discovers that the identified target segment is not addressed in its current marketing mix. What question were they trying to answer by conducting targeting and segmentation activities?

Marketing of a boat cleaning company needs to account for targeting a segment of population that owns boats.

Explanation:

Here, in simple terms, the marketing strategy is missing the people it was supposed to target for their marketing.

The company working in the niche has to target boat owners specifically, which the marketing fails to do.

Segmentation is an activity in which a wide net of marketing population is marketed to and then the clients are filtered out. This is not a very effective method but it was essentially trying to find which people look out for the service the company provides.

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