Business, 19.02.2020 20:47 haydonmetzger
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as
A. significant trend analysis.
B. organizational scanning.
C. environmental scanning.
D. a SWOT analysis.
E. marketing intelligence.
Answers: 3
Business, 22.06.2019 08:20
Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?
Answers: 2
Business, 22.06.2019 19:30
Alaska king crab fishing in the 1960s and '70s was a dangerous but rich fishery. boats from as far away as california and japan braved the treacherous gulf of alaska crossing to reach the abundant king crab beds in cook inlet and bristol bay. suddenly, in the early 1980s, the fishery crashed due to over fishing. all crabbing in those areas ended. to this day, there is no crabbing in bristol bay or cook inlet. a. how would an economist explain the decline of the alaska king crab fishery
Answers: 3
Business, 22.06.2019 20:50
Which of the following statements regarding the southern economy at the end of the nineteenth century is accurate? the south was producing as much cotton as it had before the civil war.
Answers: 3
Business, 22.06.2019 23:30
Which statement best describes the two reactions? abcl, + h2 → 2hci2h + h = he + inreaction a involves a greater change, and reaction b involves a change in element identity.reaction b involves a greater change and a change in element identityreaction a involves a greater change and a change in element identity.reaction b involves a greater change, and reaction a involves a change in element identity.
Answers: 1
The process of continually acquiring information on events occurring outside the organization to ide...
History, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
History, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
History, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31
English, 12.12.2019 05:31
Mathematics, 12.12.2019 05:31