Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

Acompany recently announced that it would be going public. the usual suspects, morgan stanley, jpmorgan chase, and goldman sachs will be the lead underwriters. the value of the company has been estimated to range from a low of $5billion to a high of $100billion, with $45billion being the most likely value. if there is a 20% chance that the price will be at the low end, a 10% chance that the price will be at the high end, and a 70% chance that the price will be in the middle, what value should the owner expect the company to price at?