Business, 20.02.2020 23:31 milkshakegrande101

Mike and Ike, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but loyal core of "munchers." A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles. The company changed its packaging and developed contests all geared to 12- to 17-year-olds. The makers of Mike and Ike have modified its strategies. place and price promotion and place product and place product and promotion promotion and price

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Mike and Ike, the fruit-flavored chewy candies, needed a major facelift. The brand had a small but l...

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