In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to Multiple Choice rebranding. co-branding. product labeling. brand licensing. brand dilution.

brand dilution

Explanation:

Brand dilution simply refers to a successful brand becoming a weak brand due to excessive overuse.

This usually happens when:

In this case, Bic started to brand products that aren't related with its main business.

muslims control the north africa during the period of 1500 up

to 1800. they made a barrier to prevent further european exploration from

entering the africa from the north. however, the dutch ware still able to move

toward the interior with having south africa as one of the routes leading to

the east for trading with asia.