Before the Internet, for many people the idea of purchasing many goods without physically seeing the goods or the seller would have seemed foolish. Now many customers find that they prefer purchasing goods over the Internet to going to a store. What are some examples of privately created institutions that online merchants use to help ensure that customers are satisfied making purchases online?

a. Payment dispute systems
b. Patents
c. Product ratings
d. Customer feedback ratings
e. Copyrights

The correct answer is letter "D": Customer feedback ratings.

Explanation:

Customer feedback ratings allow stores to find out if their experience while purchasing was the one they were expecting or if there was an inconvenience. Major retailers that offer their goods online can collect consumers' opinions easily through live chat sessions. Customers can expose their ideas easily by talking to a representative of the store online who could decide if filing a formal claim or explaining to the customer what happened exactly or what can be done to help.

Other forms of obtaining a client's feedback are through e-mail surveys. After the purchase, the store sends an e-mail to the customer to rate the quality of service provided and, usually, the client can leave some comments on their thoughts about the service rendered.

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explanation:

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