Firms typically repurchase office supplie (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with his or her current customers? Why or why not?

A. No, the sales rep should be looking for new customers instead.
B. No, this is a waste of time since straight rebuys are straightfoward and easy to handle.
C. Yes, the sales rep might learn about a new opportunity in the need recognition stage.
D. Yes, straight rebuys require a lot of sales rep's assistance.

"C"

Explanation:

Straight re-buy is a system of purchase where purchases are done through reordering from a registered supplier. It can either be straight re-buy or modified re-buy.

Straight re-buy : This is when the same quantity are re-ordered from the same supplier with the price and other terms of purchase remaining the same.

Modified re-buy : This happens when goods are re-ordered but either the price or some other terms of purchase have changed.

An office supplies sales rep should stay close with his or her current customer.

One of the reasons is that he/she might learn about new opportunity in the need of recognition stage.

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