Also called back-office processes, these are invisible to the external customer but essential to the effective management of the business; these include goal setting, day-to-day planning, giving performance feedback, and rewards, and allocating resources

The correct answer is: business-facing processes

Explanation:

The commercial process is a social dynamic par excellence, and this means that the relationship between the customer and the seller does not disappear. Technology is a valuable tool that facilitates and speeds up contact, but the presence of an advisor inspires confidence in the buyer.

No business moves if there is no sales plan, together with a projection of the company and a marketing strategy, and of these elements, the first is key to growth and positioning within the respective market.

But it will be that the sales teams of other times or the commercial departments of today, which in essence are models with the same objective: to sell and sell, have changed their dynamics and have been faced with the dilemma of attention and services to through technology or face-to-face marketing linked to trust and business reputation.

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