Business, 21.02.2020 19:36 oktacos

Backyard BBQ is a chain of casual restaurants that promises affordable barbecue using top-quality local ingredients. However, the company has struggled to achieve a competitive advantage because of its high overhead costs. Which of the following scenarios is most likely to result in a competitive advantage?
a. Eliminating brick and mortar locations and offering delivery from central kitchens
b. Marketing itself as a high-end restaurant and competing with more refined restaurants in the area
c. Lowering the quality of ingredients below what customers expect to control costs
d. Raising prices without improving quality

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