What is a general advantage of setting promotion budgets to whatever level companies believe they can afford? Does not acknowledge marketing as an investment toward sales. Could help companies remain solvent during prolonged recession. Could cause companies to react too slowly to a competitive threat. Could make long-range marketing planning difficult.

Lillypad toys is a manufacturer of educational toys for children. six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. what should lillypad's managers prepare for next? a. increased competition from imitators b. a prolonged period of uncontested success c. a sharp decline in demand for the product d. a difficult struggle to move from invention to innovation