A popular clothing brand has released a new range of pants. The brand manager wants to target several sections of youth with this range. So the
manager divides the target group into four types: trendy, formal, budget, and comfort. Which application of data mining is the manager using?
A.
customer classification
B.
customer retention
c.
fraud detection
D.
direct marketing

.

A.  customer classification

Explanation:

Classification of consumers is the process of grouping customers according to shared traits. Customers in the same group will share some common characteristics that a business can use to serve them better. In customer classification, the firm seeks to identify the common traits that make customers have similar buying patterns.

The manager in the clothing brand has identified traits he can use to classify the target customers into four groups. He has applied customer classification. If he subdivides each group by specific attributes such as age, gender, or other similarities, he would be doing customer segmentation

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