To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

The correct answer is: Twitter, LinkedIn, Google.

Explanation:

One of the characteristics that we can appreciate in various social marketing campaigns to raise funds from various NGOs that we will analyze here, is the ability to integrate channels for fundraising campaigns. This quality brings creativity because it involves articulating the channels in an original way so that the potential donor has a leading role.

We can define «the integration of channels for fundraising campaigns as the ability to interact with various online and offline communication tools (traditional channels) to increase the virality of the campaign and enhance interaction with the potential donor.

However, the ability to integrate communication channels in 2.0 campaigns will depend on the knowledge and experience that the NGO has in the development of social marketing campaigns under the strategic guidance of a social media communication and management plan, understood as the platform that All NGOs need to then launch fundraising campaigns.

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