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Business, 25.02.2020 06:13 dedrenabouyer

How is marketing defined by the American Marketing Association (AMA)? Select one: a. The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value. b. The process of delivering and exchanging offerings. c. The activity of communicating and delivering offerings targeted at specific segments. d. The communication of goods and services that have value.

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