Groupon's ""great coupons"" offered to groups of consumers for products and experiences that the consumers may otherwise not try due to high prices are an example of reduction, since the financial commitment by the customers is reduced by the Groupon.

A. situational influence
B. perception
C. perceived risk
D. cognition
E. consumptive

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.