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Business, 25.02.2020 23:27 aek02

A blue ocean strategy is when a company:

a. outperforms rivals through higher sales volume, either through a low-cost or a differentiation strategy.
b. chooses both a differentiation and a low-cost strategy for its business-level strategy.
c. redefines the product offering through value innovation to create a new market space.
d. pursues a globalization strategy by opening new facilities and sales offices abroad.

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A blue ocean strategy is when a company:

a. outperforms rivals through higher sales volu...
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