Magnira Inc is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc are involved in .
A) co-branding
B) disposing
C) word of mouth
D) brand extension
E) perceptual mapping

C) word of mouth

Explanation:

Word of mouth publicity is the marketing strategy, wherein the happy customer do the publicity among his or her peer group for the company at free of cost. This publicity is considered as one of the most trusted and people make buying decision based on the feedback of the peer group´s member.

This require company to provide very good service to their loyal customer and offer them incentives to retain.

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