The S-shaped response curve suggests that:
A. advertising effectiveness will not be related to spending.
B. very low advertising budgets will not work.
C. advertising effectiveness will vary inversely with the spending levels.
D. the carryover effect is especially true for low-priced, frequently purchased consumer products. E. sales and spending on advertising are not directly related

As a project manager for a large construction company, shaun decided to make the performance appraisal process as painless as possible for his crew. he spent a considerable amount of time creating performance standards he felt were reasonable, and after six months' time, he scheduled individual appointments with each worker to discuss strengths and weaknesses and areas that needed improvement according to the standards he privately set. some employees were sent to vestibule training, and one even got a promotion with additional compensation. what did he fail to do correctly

Costs of production that do not change when output changes.question 17 options: total revenuefixed incometotal costfixed cost

Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen" product benefits in the hybrid cars. which type of advertising should oliver's company use for the new cars?