are products which consumers use up and must restock quickly. Alternatively, a unique need might arise that requires immediate satisfaction, such as an umbrella on a rainy day.

Emergency

Explanation:

Emergency products are those that are needed urgently or in the case of an emergency usually with no planning. They are characterised by instant purchase and are easy to find.

Normally consumers plan before buying but in this case the need comes suddenly so consumer does not plan, the products are basically the same. Timing is critical in this type of purchase.

answerreactive approach;

options ?

explanation: