Quality can best be thought of as: a. the attributes that customers perceive as superior in a product. b. the quantity of inputs that it takes to produce a given output. c. unit cost reductions associated with a large scale of output. d. a competency in investigating and identifying needs of customers. e. product development projects driven by customer needs.

a. the attributes that customers perceive as superior in a product.

Explanation:

The customer ordinarily will be willing to pay more for a product considered to be of a high quality compared to that of a low quality.

However, the term quality is based on the perception of the customer as both products may still meet the same need.

As such,Quality can best be thought of as the attributes that customers perceive as superior in a product.

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