The management of Irving Inc., an apparel company based in Letonia, decides to expand the company's operations to several other countries. Given this information, which of the following strategies can be adopted by the management to succeed in the foreign environment?

A) It can sell the same clothes it sells in its home country in the other countries.
B) It can modify its Web site according to the foreign countries' cultures.
C) It can limit personal selling to buyers in the foreign countries.
D) It can solely rely on free translation software to translate slogans and instructions.

The answer to this question is B. It can modify its Web site according to the foreign countries' cultures.

Explanation:

A business environment is all internal and external factor that is capable of influencing organisations decision. While internal environment are mostly within the business itself, external factors are from without which means the business has little or no control  

For organisations to succeed in a foreign market, it is required to deal with large society and cultural differences that is practiced in that country.

 social - cultural factor is one of the external factors that can influence a business decision from without in the environment in which it operates.

The social cultural factors which includes belief, norms and customs of the people in that environment are what the business should adhere to in other to succeed in such country.

Therefore, modifying its web site according to the foreign country's culture is a step to achieve what has been explained above.  

Hence the answer to this question is B   It can modify its Web site according to the foreign countries' cultures.

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