Business, 28.02.2020 00:40 heyhowdy

For each microcase, identify the group doing the influence. Is the nature of the group positive (aspirational) or negative (disassociative)? Is the influence normative (utilitarian), identificational (value expressive), or informational? Is the behavior that is influenced related to a product, brand, model (specific type of a particular brand), or activity?

Sue wanted a new MP3 player. She asked around at her Sorority and found a sister who knew a lot about MP3 players. Sue had a long conversation with her Sorority sister, and as a result purchased an iPod with video and large capability.
Bill considers himself to be a very patriotic guy. During the Iraq war, he put a bumper sticker on his car which displayed an American flag and yellow ribbon.
Jane had a big interview scheduled with Nike. She hadn't thought that seriously about Nike until she got a call for an interview (her resume was on file in the Career Center). She carefully put together an outfit for the interview that she felt most reflected Nike culture and values, so that she could make a good first impression.
Bill, our patriot, found out about a peace rally on campus during the Iraq war. The protesters were demonstrating against any U. S. involvement in the Iraq. They asked all students to wear blue jeans on the day of their rally, to show support for their cause. Bill was careful not to wear blue jeans on that day.
When Enrique was about to buy a vacuum cleaner, he called home to ask his mom which one to get. She said, "What ever you do, don't buy an Singer. Only people who don't know any better buy a Singer. Your aunt Maria bought a Singer and it gave her nothing but trouble." Enrique was certain he would not buy a Singer, because he didn't want his mother to think he was a fool.
Steve and Linda like to hike together, and a few years ago they bought identical hats at a hat store in the mountains. Now when they hike together, they always where their hats -- it makes them feel closer as a couple.
Nancy was doing volunteer work with inner-city Hispanic adults. Although she spoke a little Spanish, she didn't use it, because she was afraid she might offend someone with her accent or word choice.

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For each microcase, identify the group doing the influence. Is the nature of the group positive (asp...

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