Business, 28.02.2020 04:02 bigchow

Before you begin this activity, let’s cover a general introduction to the footwear industry. Take a look at the shoes you own. Go on! What do you notice? You may have a closetful or you may only have a few. But the selection of shoes available to you is very diverse. As markets become mature, they get further subdivided with products tailored to smaller and smaller segments. The footwear market is no exception. Athletic shoes are a great example of the range of product choices available to customers. Early on, the athletic footwear industry was limited to specific fields such as track or basketball shoes, but over time the market has transformed to cater to specific niches. Now let's look at an example using RunnerZ An up and coming company, RunnerZ, has identified some underserved market niches for which it would like to develop new running shoes: Runners recovering from an injury Runners wanting to experiment with "barefoot" running Runners competing in the "mudder" type races that involve obstacles and messy conditions How would you think about the marketing mix for each of these segments? Select a configuration, distribution, and price point for each segment. a. More structured shoes with endorsement and sales b. Minimal structure c. More aggressive ankle protection and tread pattern, waterproof

Answers: 2

Show answers

Another question on Business

Business, 22.06.2019 05:00

Which of the following differentiates cost accounting and financial accounting? a. the primary users of cost accounting are the investors, whereas the primary users of financial accounting are the managers. b. cost accounting measures only the financial information related to the costs of acquiring fixed assets in an organization, whereas financial accounting measures financial and nonfinancial information of a company's business transactions. c. cost accounting measures information related to the costs of acquiring or using resources in an organization, whereas financial accounting measures a financial position of a company to investors, banks, and external parties. d. cost accounting deals with product design, production, and marketing strategies, whereas financial accounting deals mainly with pricing of the products.

Answers: 3

Answer

Business, 22.06.2019 12:00

Areal estate agent is considering changing her cell phone plan. there are three plans to choose from, all of which involve a monthly service charge of $20. plan a has a cost of $.42 a minute for daytime calls and $.17 a minute for evening calls. plan b has a charge of $.52 a minute for daytime calls and $.15 a minute for evening calls. plan c has a flat rate of $80 with 275 minutes of calls allowed per month and a charge of $.38 per minute beyond that, day or evening.a. determine the total charge under each plan for this case: 150 minutes of day calls and 70 minutes of evening calls in a month. (do not round intermediate calculations. round your answer to 2 decimal places. omit the "$" sign in your response.)c. if the agent will use the service for daytime calls, over what range of call minutes will each plan be optimal? (round each answer to the nearest whole number.include the indifference point itself in each answer.)d. suppose that the agent expects both daytime and evening calls. at what point (i.e., percentage of total call minutes used for daytime calls) would she be indifferent between plans a and b?

Answers: 1

Answer

Business, 23.06.2019 01:30

What is a market? a. a system that allows people or companies to buy and sell products and services b. the number of companies willing to manufacture a specific product c. the ability to buy production materials in large quantities and save on costs d. a product's ability to satisfy a consumer

Answers: 2

Answer

Business, 23.06.2019 11:30

What features makes up a good budget

Answers: 2

Answer

You know the right answer?

Before you begin this activity, let’s cover a general introduction to the footwear industry. Take a...

Questions