The 5 Cs of Pricing Read the overview below and complete the activities that follow. Different firms embrace different goals. Consequently, these goals affect the pricing strategy. Pricing of a company's products and services should support and allow the firm to reach its overall goals. In this activity, you will be asked to differentiate between pricing orientations. CONCEPT REVIEW: Each firm embraces objectives that management believes will make the firm more successful. These specific objectives usually reflect how the firm intends to grow. Do managers want it to grow by increasing profits, increasing sales, decreasing competition, or building customer satisfaction? These questions are answered by a firm's choice of pricing strategy. Match each company type to the appropriate orientation.1. Movie Theater 3. Shoe Compnay2. Grocery Store 4. Golf Course
Customer Orientation Competitor Orientation Profit Orientation Sales Orientation