Business, 28.02.2020 05:54 Loveekatiana

A company that chooses to pursue a business-level strategy in which it targets a narrow geographic area or a limited group of customers who have particular needs isfollowing a strategy

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Answer from: bfredfred1737

Focus

Explanation:

Focus strategy is a marketing strategy used by organizations whose aim is to focus its resources on expanding or entering into an industry segment or narrow geographical area or market. This type of strategy is used when organizations have a great knowledge of the segment it plays in, and provide services or products aimed at satisfying the needs of this segment, while being competitive.

Answer from: xyzendre

Hi, you haven't provided the options to the question, so I will just give the answer in my own words and you can check with the options.

Answer is FOCUS STRATEGY.

Explanation:

Business level strategy

are actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific individual product or service markets.

In other words, business strategy aims on improving the competitive position of a firm's or business unit's product or services within the particular industry or market segment that the firm or business unit serves.

The different types of business level strategies are: cost leadership, Porter's generic strategy, differentiation strategy, focus strategy, and tactical strategy.

* Focus strategy rests on the choice of a narrow competitive scope within an industry.

* The focus strategy has two variants; cost focus and differentiation focus.

* In cost focus, organizations not only compete on price, but also select a small segment of the market to provide goods and services to. For example, a company that sells only to U.S government.

* And in differentiation strategy, a firm seeks differentiation in its target segment.

Therefore, the answer that best suits the question is FOCUS STRATEGY. A company that chooses to pursue a business-level strategy in which it targets a narrow geographic area or limited group of customers who have particular needs is following a FOCUS STRATEGY.

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