Write about 500 words. Compare and contrast the nature of the business market structure and demand relative to consumer market structure and demand for a specific P&G product (p. 165).For the same product, discuss the differences in the types of decisions and the decision process for business and consumer markets (pp. 165-166).This case covers the various members of a P&G Customer Business Development team. For a P&G corporate client, illustrate how the different roles of the buying center might interact with that CBD team. Be specific (167-168).Discuss some ways that P&G’s CBD structure is more effective than a single sales rep (no specific section in chapter).Why have P&G’s competitors not been able to duplicate its customer relationship strategy (no specific section in chapter)?Will P&G’s divestment of 100 brands pay off? Why or why not (no specific section in chapter)?

Answer explained below

Explanation:

Procter and gamble hundred friends that he will definitely pay off as Procter and gamble has a very very fine image among its customers and it is very famous for providing Quality Services. With adjoining its Name with the different brands procter and gamble been successfully implemented on marketing strategy of being a service provider towards all of the 100 brands. Procter and gamble has successfully implemented this strategy into its traditional product range in the Jungle cosmetics as well what is specific strategy in its product diversification.

Procter and gamble has been a Pioneer in the industry, procter and gamble has grown as a giant with the vast product range as well as youth services across the globe. Procter and gamble has always been very much standard in the industry it deals in. Procter and gamble product range never face any kind of intense competition as it was the only one to introduce such things to the market.

Company deals in so many Industries as well as have the very much large product range. Specific product train itself is example for existing new industries in the business. By setting up the standard for different companies Procter and gamble had never focused on creating innovative products to the society.

Having a great identity in the business procter and gamble never needed any kind of research and development for its product to introduce new ideas to the market as it was generating huge revenues from the previous product range. Buy standardizing its overall product range procter and gamble has successfully implemented the standard product form for its product Rangers.

Customers are also very used to buy traditional products from PNG which reflects their traditional built up. By having a product train which is trustable inauthentic became the main reason behind lack of innovation in the product range of Procter and gamble.

By implementing the new product into the product range of the company, a company can easily attract the new customers as well as some specific targeted customer range. By targeting some specific targeted customer range company can increase the overall revenues with the help of new and innovative products.

New processes as well as new product range for a company provides a new platform for entering new markets to word specific region. Region oriented products also provide better market capture as well as competition against the new coming competitors. By analysing different factors and developing new and innovative products could lead you to generate a better revenue from the same region.

Sometimes innovation could lead to a disaster. Some specific products which lacks the research and development, introduced to the market will crash the overall market share of the company and would reduce the overall revenue generated by the same product arrange. Wrong innovation as well as ideation can also cause problems in selling The Other products of the company. Perfect innovation is required to carry the specific fields load of the product range for the company. If the innovation strategy is not properly implemented, product can be disastrous for an organisation.

USA has always been a place for renovations, by having ability to think freely and do whatever you want is one of the main reasons behind the innovative ideas being successful. By reducing the overall orthodox city of the traditional market place, edit state has always been in top of the innovative list. Inter as the culture is also the risk taking oriented. Number of failures does not stop United States to build a better innovation for the society as well as in the industry. By setting the Global standards in innovation and Research and Development United States have successfully provided so many innovative products to the world. This specific term has implemented by Procter and gamble in its organizational structure.

Government has always allowed immigrants to come into the United States and develop new innovations as per their own thoughts by residing in United States. Government has implemented several new programs to encourage the innovators for developing new strategies as well as products for different industries. Companies is also increase the number of h1b non-immigrant high skilled visa which are issued annually. Which helped P&G in maintaining diversity in their organization.

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