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Business, 28.02.2020 22:47 starsinopoli13

In the context of the customer relationship management (CRM) cycle, which of the following steps should be carried out once customer data are analyzed and transformed into usable information?
A)The unprofitable customers must be identified.
B)The information must be leveraged.
C)The relevant customer data must be captured.
D)The customer data must be stored and integrated.

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