Which is the During the last stage of the purchase decision process, known as , a consumer compares a purchased product with his or her expectations.

A. decision implementation
B. alternative evaluation
C. postpurchase behavior
D. purchase decision

The final stage of the purchase decision process?

A. Postpurchase behavior
B. Alternative evaluation
C. Purchase decision
D. Product referral

Post-purchase behavior

Explanation:

For both the questions the answer is same post purchase behavior. After consumer buy the product, he starts to compare the product to his expectations. And also the last stage of purchase decision is post purchase behavior. In this stage customer experience the product and starts to compare with his expectations. If it fulfill his expectations then he will buy it again otherwise he will switch to some other product.

The answer is Postpurchase behavior in both cases in the question above.

Explanation: The Purchase Decision Process is a process in which a consumer goes through 5 stages, which are:

1. Need recognition: this is where the consumer recognizes their need that is to be met.

2. Information search: which is where the consumer searches for the best alternatives to meet this need.

3. Alternative evaluation: after the information search must have brought up some alternatives, this stage is where the consumer evaluates each alternative to see which will best meet the need.

4. Purchase decision: this is the stage where the consumer makes the decision to purchase from the best alternative that they chose during alternative evaluation.

5. Postpurchase behavior: this is the stage in which the consumer compares the product they bought with their expectations. This stage will mostly determine whether the consumer will buy that product another time or whether they will avoid it.

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