Imagine you work for a company that produces cleaning products, such as S. C. Johnson & Son or Method Products. Technological advances have allowed your company to develop formulas and tools that make cleaning a breeze. Some consumers that buy your products try to minimize their cleaning time, while others push your product to the limit (aka, heavy-duty cleaners!). Based on this information, if you had to target one of the following consumer groups, which would you choose and why? Select one consumer group option and one reason below. Flag this Question Question 10 pts Consumer a. Cleaning avoiders: Consumers that do not want to clean and spend around 2.5 hours a week cleaning (21% of the market) b. Quick and convenient: consumers who spend around 4.5 hours a week cleaning (24% of the market) c. Cleaning routinists: consumers that perform cleaning tasks an average of 18 times a week for a total of 5 hours (21% of the market) d. Time-pressured appearance cleaners: consumers that do not find joy in cleaning and spend about 3 hours a week cleaning (15% of the market) e. Cleaning is nirvana: consumers that find joy in cleaning and spend around 4 hours a week cleaning (19% of the market)