When Kellogg's introduced Special K, the marketing communications about the product were meant to primarily appeal to women. This is an example of segmentation.

Demographic

Explanation:

Demographic Segmentation

This is a type of market segmentation that uses demographics such as age, sex, color, income, and so on in selecting target market for a specific product or service. It is a technique or tool used in marketing to target a specific group of consumers based on their demographic characteristics. In this case, the demographic variable is gender base and women specific. Special K was aimed to appeal to women. Women in this case becomes their target markets for the specific product. In summary, demographics Segmentation involves dividing the total market on the basis of customers demographics.

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