comes into play when a manager makes a decision with a bias weighing short-term costs and benefits more heavily than longer-term costs and benefits.

Discounting the future cash flows

Explanation:

The reason is that the future returns will devalue with money received because of the Inflation. The money received after some years will result in fall in its value. So the amount received after some year of an equal amount to the amount today will not be worth the same. So discounting of future value receipts helps in decision making in todays value.

answer/// there is an inverse relationship between price and quantity demanded;