Which of the following is a characteristic of the Consolidation phase of e-commerce? predominance of pure online strategies brand extension and strengthening becomes more important than creating new brands shift to a technology-driven approach emphasis on revenue growth versus profits

Extension and strengthening becomes more important than creating new brands

Explanation: E-commerce (electronic commerce) is a term used in the trade and commerce to describe the trading or commercial activities driven by electronic systems such as internet, social media etc,this type of commerce or trade is technologically driven. It is made up of the following stages

Stage 1 : involves the initial starting and it is characterized by a fast growth.

Stage 2: PLATEAUING GROWTH OR CONSOLIDATION OF GROWTH IS CHARACTERIZED BY THE LEVELING UP OR STABILISATION OF GROWTH AFTER THE INITIAL FAST GROWTH EXPERIENCED IN THE FIRST STAGE. In this stage, Extension and strengthening becomes more important than creating new brands.

Stage 3: Renewed growth characterized by the implemention of changes both platforms or systems, characteristics, resources and procedures etc.