Market segmentation involves aggregating prospective buyers into groups that have common needs and will

respond similarly to a marketing action.

Explanation:

Market segmentation is the strategy of marketing that involve dividing the consumer market on the basis of similar taste, interest, age, location, needs or any other factors which are common. It help the company to customize the product and reach maximum customer to gain market share.

There are four type of market segmentation:

answerplace value;