When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. For P&G, such data should be considered

COMPLETE QUESTION:

When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are NOT collected at retail checkout counters?

household demographics

Explanation:

Consumer product firms such as Procter & Gamble that uses data collected by IRI to allocate scarce marketing resources don't collect consumer's data that includes household demographs because in allocating scarce marketing resources household demographs are not important data.

The options

A. coupon redemptions

B. product bar codes

C. product sales

D. free sample redemptions

E.household demographics

Explanation:

Household demography as to do with the study of households. A household mainly entails certain amount of persons who live in a housing unit or segment of a housing.

For consumer product firms like in our case study, the Procter and Gamble, they can gather sales data (it's important) from different channels to aid effective distribution of limited marketing resources.

They could also employ tracking services as in IRI's InfoScan to gather product sales and coupon/free sample redemptions which went through scanning at the retailer checkout counters.

These racking services are not permitted to gather personal or household demographic data.

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