A market segment consists of a group of: a. products that are considered obsolete. b. similar products. c. customers who have similar needs. d. diverse products produced by the same manufacturer. e. customers who have diverse needs.

Chester has a credit score of 595 according to the following table his credit rating is considered to be which of these

Acompany that adapts its product mix to meet the needs of a new market is using which of the following global marketing strategies market development diversification strategy product development undiversified

An electronics store is running a promotion where for every video game purchased, the customer receives a coupon upon checkout to purchase a second game at a 50% discount. the coupons expire in one year. the store normally recognized a gross profit margin of 40% of the selling price on video games. how would the store account for a purchase using the discount coupon?