A clothing retail company is deciding whether to use a traditional marketing research project approach or dive into a CRM system approach to guide their new year’s marketing strategy. Why should it use a CRM system approach?

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Explanation:

CRM stands for customer relationship management. It is a concept that helps the business to create good relationships with prospective and existing customers. CRM improves sales by aiding to quality conversations with customers.

Compared to the traditional marketing approach, CRM saves time by allowing the interaction of customers easily through CRM software. The software keeps the customers' information through its database. By analyzing customer information in the database, a business can pinpoint the needs and requirements of its customers. It then makes or adjusts its plans to meet customer demands, thereby growing its sales.

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