According to the Connecting Through Social Media box, McDonalds's team of social media professionals used to field constant complaints about the lack of breakfast options on the all-day menu. Upon hearing of the large demand for all-day breakfast, McDonald changed its menu and added to its utility.

The correct answer is Time Utility.

Explanation:

The utility of time tells us that the products acquire greater value if they are available when the consumer desires them. It is one of the four utilities in Business Marketing next to the utility of place, utility of form and utility of possession.

The usefulness of time is achieved by ensuring that the products and services are available, on time and that they meet the needs of the client. To ensure this utility, companies must have effective and efficient logistics, where all quality systems, especially Just in Time, play a very important role.

This system develops the supply chain efficiently, and ensures that products are not only delivered on time but delivered just when they are needed saving costs to the customer.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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